Bill Phillips dropped out of high school the day he turned sixteen. Over the next seven years he had brief employment at McDonald's and a lawn mowing business. Bill could be classified as
A) a juvenile delinquent.
B) terminally unemployable.
C) a moocher.
D) hard-core unemployed.
E) a minority.
Question 2 - What is the role of promotion in the marketing mix?
Question 3 - ABC Company
ABC Company is dedicated to operations control. It holds its suppliers to the highest standards, believing there is one best way to complete their tasks. ABC has even gone so far as to incorporate the Malcolm Baldrige National Quality Award criteria into its business. Following these criteria has allowed the company to grow from a small business to a large corporation. ABC plans on going international in the next couple of years to broaden its scope.
ABC has kept up with new technologies. In fact, it has incorporated a new computer system that helps with the development of the company's products. This system has improved ABC's production dramatically. Now, ABC will be able to sell its products at a lower cost. The ABC management is dedicated to total quality management and will do whatever is necessary to maintain quality now and for the future.
Refer to ABC Company. Based on the information provided, what type of computer system is ABC Company using?
A) PERT
B) Continuous
C) CAD
D) CID
E) CPM
Question 4 - Which type of communication is a radio commercial about a new product your organization is marketing?
A) mass communication
B) internal communication
C) informal communication
D) downward communication
Question 5 - Elizabeth believes her company has discriminated against her because her minority coworkers, who are less qualified, have been promoted ahead of her. Which agency should Elizabeth contact?
A) Consumer Financial Protection Agency
B) Affirmative Action Council
C) Equal Employment Opportunity Commission
D) Federal Trade Commission
E) Fair Employment Practices Agency
Question 6 - What is the goal of integrated marketing communications?
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