At Mattel, a marketing information system stores data on regional sales activities, promotional costs, and international inventory levels. These data are examples of external sources.
Indicate whether the statement is true or false
Question 2 - The first step in the managerial decision-making process is to
A) evaluate the problem.
B) create a problem opportunity.
C) identify an opportunity.
D) identify a solution to the problem.
E) generate alternative solutions to the problem.
Question 3 - When stock and other corporate securities are sold directly to insurance companies, pension funds, or large institutional investors it is said that a(n) ____ has been made.
A) private placement
B) initial public offering
C) discrete sale
D) private transaction
Question 4 - Weyerheuser owns vast acres of land in Washington State near Mt. Saint Helens where it grows trees for harvesting to make everything from lumber to build houses to newsprint for newspapers. Which of the following best represents some of the material resources of this business.
A) Trees, logging trucks, and paper mills.
B) Secretaries, loggers, and truckers.
C) Computers, cash, and desks.
D) Trees, loggers, and computers.
Question 5 - A marketing information system manages information from both internal and external sources.
Indicate whether the statement is true or false
Question 6 - ____ is the process of developing a set of possible alternative solutions and choosing one alternative from among that set.
A) Decision making
B) Leadership
C) Implementing
D) Leading and motivating
E) Evaluating and regulating
Question 7 - Money invested in small firms that have the potential to become very successful is called
A) venture capital.
B) small business loans.
C) lines of credit.
D) angel credit.
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