The goal with the coordination of IBP elements like product placement, branded entertainment, and ...

The goal with the coordination of IBP elements like product placement, branded entertainment, and sponsorships is to have each one work in isolation.
 
 Indicate whether the statement is true or false

Question 2

All of these are examples of foreign direct investments except:
 a. foreign sales offices.
 b. overseas marketing subsidiaries.
 c. acquisition of an existing foreign company.
 d. an export management company.

Question 3

Which of the following is a type of file attached to the computers of users visiting a Web site that can track whether that user returns to the site?
 a. zip file
 b. unique file
 c. cookie
 d. CTR

Question 4

When an artist like Metallica or Green Day is featured in their own Rock Band video game in an attempt to sell their upcoming CD, this is an example of product placement.
 
 Indicate whether the statement is true or false

Question 5

The wholesaler or retailer agrees to meet the operating requirements of a manufacturer. This type of contractual arrangement is called:
 a. foreign licensing.
 b. franchising.
 c. joint licensing.
 d. offset licensing.

Question 6

John is counting how many times brands appear or brand names are mentioned in situation comedies on television. This systematic observation and quantitative description of how often and which types of brands appear in television programming is an example of:
 a. content analysis.
 b. contrived observation.
 c. descriptive observation.
 d. descriptive analysis.

Question 7

One of the guidelines for event sponsorship is to stick to a few key messages instead of attempting to give the entire rundown of messages available to a marketer.
 
 Indicate whether the statement is true or false