The phenomenological researcher focuses on how a person's behavior is shaped by the relationship he or she has with the physical environment, objects, people, and situations.
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Question 2A major consideration for whether or not a segment should be selected is the potential growth and size of the segment.
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Question 3Quantitative data represents phenomena by assigning numbers in an ordered and meaningful way.
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Question 4Abercrombie & Fitch uses PRIZM to identify a variety of market segments in the United States that have the same or similar lifestyle characteristics. The company is engaging in geodemographic segmentation.
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Question 5Qualitative research is more often used in descriptive research designs.
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Question 6Point-of-entry marketing is often developed to address the needs and concerns of emergent consumers.
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Question 7Qualitative research is superior to quantitative research.
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Question 8To maintain the vitality and profitability of its products and services, an organization has two options: one, reassess the segmentation strategy, and two, reposition the products and services in the mind of the consumer.
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Question 9Qualitative research is often called for when a fresh approach to studying some problem is needed.
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Question 10A positioning strategy involves the selection of key themes or concepts that an organization will feature when communicating a product or brand's distinctiveness to a target segment.
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Question 11Researcher-dependent research is research in which the researcher must extract meaning from unstructured responses.
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