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kzabec kzabec
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6 years ago
The letter of authorization is a letter to the researcher that approves the project, details who has responsibility for it, and describes the resources available to support it.
 
 Indicate whether the statement is true or false

Question 2

The word product can be defined as a mathematical term for multiplication.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

What does it take to have an area of core competency? Provide an example.

Question 4

To enhance awareness, seek media that optimize reach.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Relatively formal and very formal research reports include a letter of transition, which has the purpose of releasing or delivering the report to the recipient.
 
 Indicate whether the statement is true or false

Question 6

The word product can only be defined as a general term that includes services and goods.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

How would you distinguish between a vendor, a partner, and a strategic alliance? What conditions would favor the use of each?

Question 8

Reach can be achieved via traditional media and measured via online capture, but it can't be achieved wholly online.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

Research reports are a form of technical writing.
 
 Indicate whether the statement is true or false

Question 10

When drivers purchase cars that are highly rated for their safety, the essential product is safety and the modifier is the actual car.
 a. True
  b. False
 Indicate whether the statement is true or false
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Replies
wrote...
6 years ago
Answer to #1

T

Answer to #2

TRUE

Answer to #3

When the decision relates to using an external provider of logistics services (e.g., trucking firm, express logistics provider, third-party logistics provider), the first question is whether or not the provider's services will be needed. A suggested approach to making this decision is to make a careful assessment of the areas in which the manufacturing firm appears to have core competency. For a firm to have core competency in any given area, it is necessary to have expertise, strategic fit, and ability to invest. The absence of any one or more of these may suggest that the services of an external provider are appropriate.

If the relationship decision involves a channel partner such as a supplier or customer, the focus is not so much on whether or not to have a relationship but on what type of relationship will work best. In either case, the question as to what type of relationship is most appropriate is one that is very important to answer.

Answer to #4

TRUE

Answer to #5

F
This is called a letter of transmittal.

Answer to #6

FALSE

Answer to #7

The range of relationship types extends from that of a vendor to that of a strategic alliance. In the context of the more traditional vertical context, a vendor is represented simply by a seller or provider of a product or service, such that there is little or no integration or collaboration with the buyer or purchaser. In essence, the relationship with a vendor is transactional, and parties to a vendor relationship are said to be at arm's length (i.e., at a significant distance). While this form of relationship suggests a relatively low or nonexistent level of involvement between the parties, there are certain types of transactions for which this option is desirable, such as one-time or even multiple purchases of standard products and/or services.

Alternatively, the relationship suggested by a strategic alliance is one in which two or more business organizations cooperate and willingly modify their business objectives and practices to help achieve long-term goals and objectives. The strategic alliance by definition is more strategic in nature and is highly relational in terms of the firms involved. This form of relationship typically benefits the involved parties by reducing uncertainty and improving communication, increasing loyalty and establishing a common vision, and helping to enhance global performance. Alternatively, the challenges with this form of relationship include the fact that it implies heavy resource commitments by the participating organizations, significant opportunity costs, and high switching costs.

Leaning more toward the strategic alliance end of the scale, a partnership represents a customized business relationship that produces results for all parties that are more acceptable than would be achieved individually. Partnerships are frequently described as being collaborative..

Answer to #8

FALSE

Answer to #9

T

Answer to #10

FALSE
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