Who originally described the three basic corporate strategies to creating value and achieving market stature?
a. Treacy and Wiersema
b. Tracy and Wiseman
c. Thompson and Walters
d. Tisdale and Winters
Question 2Railroads fall into a group called
a. nonintegrated carriers.
b. intermodal operators.
c. natural monopolies.
d. service challenged carriers.
Question 3Company X decides that it should spend about the same as its competitors on advertising. How can it find that figure? What should also be considered?
Question 4Which value provides a common metric allowing regression results to be compared to one another, regardless of what the original scale range may have been?
a. standardized regression coefficient ()
b. 2
c. coefficient of determination (R2)
d. raw parameter estimates
Question 5Customer intimacy refers to companies that
a. pride themselves on quality and innovation.
b. are willing to tailor their products to particular customer needs.
c. target and position themselves high in the market.
d. are good at production, delivery, price, and convenience.
Question 6Challenges for the trucking industry include
a. lack of flexibility.
b. limited equipment options.
c. oversupply of qualified drivers.
d. competition.
Question 7What three media questions should be answered when running advertising promotional campaigns? Give a breakdown of how each question can be answered.
Question 8If the regression equation is: Y = -4.2 + 3.6 X, then the expected score for Y when X is 4 would be ____.
a. -18.6
b. 10.2
c. 18.6
d. 20.2
Question 9Product leadership refers to companies that
a. are good at production, delivery, price, and convenience.
b. are expensive but expected to pay off in long-term loyalty and enhanced customer lifetime value.
c. pride themselves on quality and innovation.
d. are willing to tailor their products to particular customer needs.
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