Which of the following questions best helps a marketer determine the profitability of a market segment?
a. How many customers are in the segment?
b. Is a database available to identify potential customers?
c. Does the segment fit corporate goals?
d. How frequently do the customers purchase?
Question 2Collaborative planning, forecasting, and replenishment (CPFR) has not been considered to be a good process, as it excludes transportation.
Indicate whether the statement is true or false
Question 3Advertising effects might not appear immediately because they are cumulative and therefore difficult to attribute to a single ad campaign.
a. True
b. False
Indicate whether the statement is true or false
Question 4Find the mean score of the following set of scores: 2, 5, 7, 4, 8.
a. 4.8
b. 5.2
c. 7.0
d. 26.0
Question 5An important element of an iterative segmentation is
a. a good company.
b. quality products.
c. good customer data.
d. good management.
Question 6A sales and operations planning process (S&OP) can produce a forecast internally that all functional areas agree upon and can execute.
Indicate whether the statement is true or false
Question 7Bill is the sales manager for a line of consumer products, and he tells his sales staff that advertising isn't expected to generate sales or profitability, but instead is intended only to create awareness in the marketplace. Bill's assessment of advertising is correct.
a. True
b. False
Indicate whether the statement is true or false
Question 8The arithmetic average of a set of numbers is referred to as the _____.
a. proportion
b. mode
c. mean
d. median