Promotion and financing are __________ activities.
a. customer-oriented
b. product-oriented
c. marketing-oriented
d. coworker-oriented
Question 2Which type of nonprobability sampling technique is used in the Consumer Price Index?
a. convenience
b. judgment
c. cluster
d. stratified
Question 3One reason celebrity spokespeople are thought to be effective is that ordinary people aspire to be like the celebrity, in whatever manner that is achievable.
a. True
b. False
Indicate whether the statement is true or false
Question 4There are four types of products and services that are purchased with varying degrees of importance. Name all four, and choose two to discuss in terms of risk and value.
Question 5Storage and display are __________ activities.
a. customer-oriented
b. product-oriented
c. marketing-oriented
d. coworker-oriented
Question 6A national political pollster randomly selects ten states, then randomly selects five counties within each state, then randomly selects five voting precincts within these counties, then randomly selects five blocks within these precincts, and finally, randomly selects five households for door-to-door interviews about their voting intentions in the next Presidential election. This is best called a(n) ____.
a. simple random sample
b. multistage area sample
c. systematic sample
d. nonprobability sample
Question 7Opinion leaders, innovators, or market mavens are known for their expertise and involvement in a category.
a. True
b. False
Indicate whether the statement is true or false
Question 8There are three definitions to aid understanding of some of the similarities, differences, and linkages between purchasing, procurement, and strategic sourcing. Define them, and discuss the differences between the three.
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