Which of the following statements if FALSE concerning the conversion of continuous measures to ...

Which of the following statements if FALSE concerning the conversion of continuous measures to categorical measures?
 a. When converting, there is no loss of information about a variable.
  b. Because higher levels of measurement have all the properties of measures lower in the hierarchy, conversion is perfectly acceptable.
  c. In many cases, conversion is advisable for aiding in interpretation of research study results.
  d. Analyses should be performed using the highest level of measurement possible for a particular variable.
  e. A simple solution would be to provide both types of results.

Question 2

Which of the following elements should NOT be included in a mobile marketing campaign?
 a. Long headlines that clearly explain what the viewer is about to open.
  b. Bold colors and minimalistic visuals.
  c. Clickable phone numbers and maps.
  d. Data collection and analysis tools.

Question 3

Which of the following statements concerning the sample standard deviation is FALSE?
 a. Sample standard deviation is a measure of the variation in responses.
  b. Analysts reporting descriptive statistics for continuous measures should always report standard deviations along with mean values.
  c. Standard deviation is meaningful and appropriate only for interval- and nominal-level measures.
  d. An analyst must be aware of the concerns of spurious precision when reporting standard deviations.
  e. Outliers can have a marked effect the calculation of a standard deviation.

Question 4

What is the strategic purpose of a geo-fence?
 a. To send different ads to different countries.
  b. To target mobile users of a certain demographic with products that are relevant to that demographic.
  c. To target mobile users within a virtual perimeter with localized advertising.
  d. To convert the costs of advertising products into local currencies.

Question 5

For which of the following types of measures does the mean NOT provide a meaningful value?
 a. Ratio
  b. Equal-interval scales
  c. Interval
  d. Ordinal
  e. Continuous measures

Question 6

Which type of advertising comprises the greatest share of global ad spending?
 a. Mobile.
  b. Desktop.
  c. TV.
  d. Radio.