Which of the following is FALSE?
a. The order in which response alternatives appear can change the results on a survey question.
b. Item nonresponse invalidates the results of a research project.
c. When designing questionnaires, it is good to keep in mind that many people have difficulty with relatively simple tasks.
d. A leading question is one formed so as to give the respondent a clue as to how he or she should answer.
e. Just about any kind of information can be gathered using open-ended questions.
Question 2The last step in the process of supply chain management is to __________.
a. process orders, pricing, billing, rebates, and terms
b. manage customer services
c. acquire, install, and maintain process technology
d. run batch manufacturing
Question 3It is necessary to have a large random sample in order to conduct a usability test that uncovers most website problems.
Indicate whether the statement is true or false
Question 4Trade promotions represent approximately ____ percent of total marketing communications expenditures.
a. 20
b. 30
c. 40
d. 50
e. 60
Question 5An open-ended question can be used to
a. seek factual information from a respondent.
b. allow respondents to reply in their own words.
c. uncover motivations and rich descriptions of feelings and attitudes.
d. All of these are correct.
e. a and c are correct.
Question 6The first step in the process of supply chain management is to __________.
a. select and qualify desired suppliers
b. establish and manage inbound logistics
c. design work flow in product-solution assembly
d. establish and manage outbound logistics
Question 7Only enterprises with sophisticated testing laboratories can conduct meaningful usability tests.
Indicate whether the statement is true or false
Question 8The target of sales promotion can be ____.
a. retailers, consumers, and the sales force
b. retailers, manufacturers, and the sales force
c. retailers, consumers, and manufacturers
d. wholesalers, retailers, and manufacturers
e. competitors, retailers, and consumers
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