Why did walled gardens such as AOL and open portals such a Yahoo, once the giants of the web, fall from dominance?
a. Google's development of better search algorithms.
b. Amazon's successful harnessing of artificial intelligence.
c. Poor investment decisions by the directorial boards of Yahoo and other portal companies.
d. An inability to capitalize on the fundamental principles of successful internet marketing.
Question 2Anticipatory customer service means asking customers what services they need and then providing those services.
Indicate whether the statement is true or false
Question 3Research has shown that the vast majority of manufacturers do not feel they receive good value from their trade promotion spending.
Indicate whether the statement is true or false
Question 4Consistency is the hallmark of validity.
a. True
b. False
Indicate whether the statement is true or false
Question 5Virtual reality is the technology that takes a person's view of the real world and adds digital information or data on top of it.
a. True
b. False
Indicate whether the statement is true or false
Question 6Most customers prefer impersonal, self-service customer service channels.
Indicate whether the statement is true or false
Question 7The objectives of trade allowances for retailers often conflict with the objectives of manufacturers.
Indicate whether the statement is true or false
Question 8Random error affects the measurement in a constant way.
a. True
b. False
Indicate whether the statement is true or false
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