Which of the following statements about descriptive research is NOT true?

Which of the following statements about descriptive research is NOT true?
 a. Descriptive research can be used to accomplish a wide variety of research objectives.
  b. Descriptive data become more useful for solving problems only when the process is guided by one or more specific research problems.
  c. Descriptive studies can be considered flexible.
  d. A descriptive study design is very different from an exploratory study design.
  e. Descriptive studies require a clear specification of the who, what, where, why, and how of the research.

Question 2

Which of the following is not a tool of public relations?
 a. Press release c. Company newsletter
  b. Feature story d. Infomercial

Question 3

Display advertising formats explain the type of content that can be used in an ad.
 
 Indicate whether the statement is true or false

Question 4

Appeals to fears in advertising identify the negative consequences of ____.
 a. not using the advertised brand
  b. engaging in unsafe behavior
  c. spending too much money for a product
  d. a and b
  e. a, b, and c

Question 5

Researchers typically use descriptive research for which of the following purposes?
 a. To describe the characteristics of certain group
  b. To determine the proportion of people who behave in a certain way
  c. To make specific predictions
  d. All of these are correct.
  e. Both a and b are correct.

Question 6

Which of the statements is true of feature stories?
 a. They offer a single journalist an opportunity to do a lengthy piece on some aspect of a company that it wants the public to know
  b. The journalist who does a feature gets exclusive rights to the information
  c. The feature story is more controllable by the company than is a press release
  d. All of these statements are true of feature stories as PR tools

Question 7

Online advertising can be used in all phases of the branding cycle with equally positive effects.
 
 Indicate whether the statement is true or false

Question 8

Which of the following is FALSE regarding the use of humor in advertising?
 a. Humor is an effective method for attracting attention to advertisements.
  b. Humor enhances liking of both the advertisement and the advertised brand.
  c. Humor enhances source credibility.
  d. Humor does not offer an advantage over nonhumor at increasing persuasion.
  e. The nature of the product affects the appropriateness of using humor.