Ethnocentrism is the term used to describe each individual's tendency to view and value things from ...

Ethnocentrism is the term used to describe each individual's tendency to view and value things from the perspective of one's own cultures.
 
 Indicate whether the statement is true or false

Question 2

Purchase intentions are not valid communication measures.
 
 Indicate whether the statement is true or false

Question 3

Ideas about possible research problems can come from
 a. the client during the process of clarifying the problem.
  b. exploratory research.
  c. the researcher's experience.
  d. All of these are correct.
  e. None of these are correct.

Question 4

Given the development phase their country is in and their demonstrated interest in western products like fast food, consumers in Singapore are likely to also be experiencing
 a. changing roles for women as they enter the workforce in greater numbers
  b. an Americanization of their preferences for brands and products
  c. shifts in values and norms among the younger generation from traditional to global
  d. all of these statements are likely to be true of consumers in Singapore

Question 5

The ultimate objective of successful marketing communications is to cut costs.
 
 Indicate whether the statement is true or false

Question 6

Step four of the process of defining the problem is to develop possible ________, a restatement of the decision problem in research terms written from the researcher's perspective.
 a. research approaches
  b. research abstracts
  c. research problems
  d. research methods
  e. research experiments

Question 7

Burger King advertisements in the United States and Singapore show only a picture of a fresh and delicious-looking Whopper. This is because the of role of ____ in cross-cultural communication.
 a. wording c. attitudes
  b. picturing d. demographics

Question 8

The concept of media is relevant to all marcom tools.
 
 Indicate whether the statement is true or false