Feature articles are expensive to prepare. (True or false?)

Feature articles are expensive to prepare.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The self-direction value includes concern for personal and family safety and even national security.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Feature articles are detailed descriptions of products or other newsworthy programs that are written by a public relations firm for immediate publication or airing by print or broadcast media or distribution via appropriate online sites.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Values represent those short-term beliefs people hold regarding what is important in life.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

A company cannot engage in corporate philanthropy without tying it to a CRM effort for which it must be held financially accountable.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Consequences are what consumers hope to receive (benefits) or avoid (detriments) when consuming brands.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Product releases cover views on foreign competition and global developments.
 a. True
  b. False
 Indicate whether the statement is true or false