Pineway Grocery Stores receive a fee from a soft drink manufacturer for setting up a special display. Pineway receives a(n) _____ from the manufacturer.
a. exit fee
b. slotting allowance
c. spiff
d. off-invoice allowance
e. bill-back allowance
Question 2Marketers can enhance the consumers' ability to create knowledge structures by _____.
a. appealing to hedonic needs
b. using large pictures
c. using celebrities
d. using concretizations and analogies
e. creating Gestalt processing
Question 3Dayton's Department Stores featured a manufacturer's brand in their advertisements. Dayton's would have received a(n) _____ from the manufacturer.
a. off-invoice allowance
b. bill-back allowance
c. spiff
d. exit fee
e. slotting allowance
Question 4Marketers can enhance the consumers' ability to access knowledge structures by _____.
a. using loud music
b. using colorful ads
c. employing verbal framing
d. repeating brand information
e. increasing curiosity about the brand
Question 5Retailers receive a(n) _____ for featuring the manufacturer's brand in advertisements or for providing special displays.
a. exit fee
b. spiff
c. slotting allowance
d. bill-back allowance
e. off-invoice allowance
Question 6Marketers can enhance the consumers' opportunity to reduce processing time by _____.
a. appealing to hedonic needs
b. heightening ad complexity
c. repeating brand information
d. creating gestalt processing
e. employing verbal framing
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