Comparative advertisements mention the actual names of competing brands.
Indicate whether the statement is true or false
Question 2Digital media have created opportunities for companies to
A) gain more control over what the consumer sees.
B) target specific markets.
C) offer the same kind of experience as a brick and mortar store.
D) manage information that is disseminated through the Web.
E) stimulate all five senses during the online shopping experience.
Question 3In a comparative advertisement, advertisers point out that their brand has characteristics that are superior to those of competing brands, but they do not actually mention the brand names of competitors.
Indicate whether the statement is true or false
Question 4Explain the ethical issues associated with digital media.
Question 5If a restaurant, known for its delicious food and fun entertainment, does not serve alcohol, it is displaying advocacy advertising.
Indicate whether the statement is true or false
Question 6Explain the concept push-pull when referring to digital marketing as a new distribution channel.
Question 7If a commercial advertisement compares one brand of laundry detergent to another brand, this is a type of competitive advertising.
Indicate whether the statement is true or false
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