_________________ is generally perceived to be more credible than commercially sponsored promotion.
Fill in the blank(s) with correct word
Question 2As a newly hired media planner with a list of clients who benefit from timely local advertising, you need to be familiar with the advertising options that your metropolitan and suburban newspapers offer. Briefly define the three broad types of newspaper ads, and their sub-types.
Question 3__________is the use of pictures or images owned by someone else without permission.
a. Defamation
b. Spamming
c. Phishing
d. Appropriation
Question 4___________________ can generate product appeal by linking a service to a popular event or social cause.
Fill in the blank(s) with correct word
Question 5Considering the slow economy and the new focus on simple home decor, a greenhouse named Gretta's Garden, located in a central business district, decides to sign up garden club members to get discounts on flowers, shrubs, vegetable plants, houseplants, and all related accessories. Members may also attend free lectures and hands-on workshops run by local horticulturists, or relax with a glass of tea or wine in the lush, landscaped courtyard. Gretta's Garden has conducted market research and found that most customers live no more than three miles away, are in blue-collar as well as white-collar jobs, and represent a diverse range of ethnic and lifestyle segments. Its customer base is not strongly female, as one might expect, but is about 40 percent male. Gretta's Garden decides to run a more sophisticated ad in an issue of a regional publication, City Garden magazine. The company wants to print a photo of a garden along with the plants and flowers they offer, and are happy with the color reproduction that the magazine offers. Which advantage of magazines does this represent?
a. Pass-along readership
b. Long life
c. Audience interest
d. Creative opportunities
Question 6Despite being registered under the Do Not Call Registry, a person can receive calls from:
a. businesses they've contacted in the last six months.
b. politicians and pollsters.
c. companies that have delivered something to the person in the last 24 months.
d. co-operatives and insurance firms.
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