Ocean Waves Resorts wants to purchase land and construct a resort on the shorefront in San Clemente. ...

Ocean Waves Resorts wants to purchase land and construct a resort on the shorefront in San Clemente. Ocean Waves would also like to construct a golf course and needs help in understanding local regulations and zoning restrictions in the country. Which of the following companies should Ocean Waves hire to assist with the project?
 a. A consulting firm
  b. A creative boutique
  c. A digital/interactive agency
  d. A production facilitating firm

Question 2

Which of the following is the most compelling reason for someone to seek a franchise opportunity?
 a. the chance to be self-employed
  b. profitability
  c. the opportunity to enjoy growth in the franchise
  d. pressure from the franchisor

Question 3

Without customer loyalty, service organizations must depend too heavily on acquiring new customers in order to sustain long-term profitability.
 
 Indicate whether the statement is true or false

Question 4

After a series of public relations setbacks, Japanese automaker Toyota unveiled a new company slogan in 2010 . The slogan read, Drive a Toyota. You'll never stop. The company hopes the new slogan can once again instill confidence into a number of consumers who grew weary of the brand after a number of massive recalls in recent years. The company chose to go with the slogan after turning down a number of others, including, Toyota Puts the Pedal to the Metal. And keeps it there, and Toyota. The Last Car You'll Ever Drive. The new slogan will be featured in all of the company's future advertisements. A slogan can be an integral part of a brand's image and personality, but it can serve other purposes
  as well. One of these purposes could be to:
 a. develop the idea presented in the headline.
  b. entice the audience to look at the visual.
  c. provide continuity to an entire campaign.
  d. close the sale.

Question 5

A regional fast food chain called Platters is interested in opening a restaurant in a new market. The company plans to hire the services of a firm to collect the data needed to expand into the new market. In such a scenario, which of the following firm's services would it hire?
 a. A marketing research firm to conduct surveys to understand the potential market
  b. An advertising agency to create innovative ads
  c. A consultant to create message strategies and message themes
  d. Media organizations for placing ads in broadcast and print media to create awareness for the restaurant

Question 6

How should meetings between the franchisor and franchisee evolve?
 a. initial meetings concentrate on specifics and eventually focus on the broader aspects of the franchise.
  b. initial meetings as well as follow-up meetings should all cover both general and specific information about the franchise operation.
  c. initial meetings hammer out the basics of the franchise operation and tackle specifics later.
  d. meetings should evolve according to the tastes of the individual franchisor.

Question 7

It is not yet possible to utilize social media to advertise service products.
 
 Indicate whether the statement is true or false

Question 8

After a series of public relations setbacks, Japanese automaker Toyota unveiled a new company slogan in 2010 . The slogan read, Drive a Toyota. You'll never stop. The company hopes the new slogan can once again instill confidence into a number of consumers who grew weary of the brand after a number of massive recalls in recent years. The company chose to go with the slogan after turning down a number of others, including, Toyota Puts the Pedal to the Metal. And keeps it there, and Toyota. The Last Car You'll Ever Drive. The new slogan will be featured in all of the company's future advertisements. To create successful advertisements for interactive media, Toyota must understand the difference between interactive media and traditional one-way media. Which of the following implications is true of interactive media?
 a. The audience of interactive media often seek ads and IBP material online, rather than through traditional media.
  b. Forms of interactive media have lower rates of recall than forms of traditional media.
  c. Copy writing of interactive media is of higher quality than that of traditional media.
  d. There is often less incentive to read interactive forms of media than traditional print media.

Question 9

McMann and Young advertisers has been hired by Broadway Bicycles to assist with promotions for a chain of bicycle stores in Vermont. The agency has agreed that a certain level of awareness and interest in Broadway Bicycles will be generated in order to gain the sales targets the company desires, and they have agreed to be paid accordingly. This is an example of a system of compensation.
 a. markup charge
  b. commission
  c. cost-plus
  d. pay-for-results

Question 10

What can a franchisor do to enhance awareness in the franchisor-franchisee relationship?
 a. encourage the formation of local or regional clubs for franchisees
  b. offer awards or performance incentives to successful franchisees
  c. take periodic surveys to monitor franchisees' feelings and concerns
  d. all of the above