Firms have not fully exploited all the opportunities that smartphones or iPads.
a. broadcast media
b. mobile marketing
c. personal selling
d. print mediahas to offer through communication via devices like
Question 2Which of the following conditions does NOT typically set services apart from physical goods?
a. Intangibility
b. Simultaneity
c. Cost
d. Heterogeneity
e. Perishability
Question 3Which of the following is Untrue about the policies and procedures of a franchise system?
a. procedures are essentially set in stone..
b. both policies and procedures can be abused.
c. policies serve as guidelines for employee actions.
d. procedures identify the steps or elements within a process that are considered appropriate for performing assigned tasks.
Question 4A service cannot be seen, touched, or held.
Indicate whether the statement is true or false
Question 5A slice-of-life advertisement attempts to identify a cultural or social setting and have it rub off on a brand.
a. True
b. False
Indicate whether the statement is true or false
Question 6To survive in today's marketplace, contemporary businesses and organizations are strongly focusing on one single conceptcommunication.
a. True
b. False
Indicate whether the statement is true or false
Question 7The most easily recognizable service characteristic is
a. intangibility
b. simultaneity
c. heterogeneity
d. perishability
e. All of these service characteristics are easily recognizable.
Question 8The two main reasons for failure in business are:
a. lack of capital and poorly chosen location
b. poorly chosen location and inadequate business plan
c. poor management and lack of capital
d. inadequate business plan and poor management
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