Which part of a marketing plan is a detailed to-do list?
a. market analysis
b. marketing strategy
c. action plan
d. none of the above
Question 2Which part of a marketing plan includes a careful look at the competition?
a. market analysis
b. marketing strategy
c. action plan
d. none of the above
Question 3Which part of a marketing plan includes a description of your target market?
a. market analysis
b. marketing strategy
c. action plan
d. none of the above
Question 4Positioning is NOT based on:
a. features
b. benefits
c. price
d. none of the above
Question 5Marketing one restaurant as a quick and inexpensive option and marketing another restaurant as a healthy alternative is an example of:
a. perception
b. positioning
c. differentiation
d. targeting
Question 6A focus on uniqueness, or the differences between a product and its competitors, is known as:
a. perception
b. positioning
c. differentiation
d. targeting
Question 7A _____ comes out of an organization's goals and mission statement and takes into account existing strengths, weaknesses, opportunities, and outside threats.
a. marketing plan
b. SWOT analysis
c. marketing strategy
d. market segment
Question 8The O in SWOT analysis stands for:
a. options
b. opportunities
c. occupation
d. organization
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