Which part of a marketing plan is a detailed to-do list?

Which part of a marketing plan is a detailed to-do list?
a. market analysis
b. marketing strategy
c. action plan
d. none of the above

Question 2

Which part of a marketing plan includes a careful look at the competition?
a. market analysis
b. marketing strategy
c. action plan
d. none of the above

Question 3

Which part of a marketing plan includes a description of your target market?
a. market analysis
b. marketing strategy
c. action plan
d. none of the above

Question 4

Positioning is NOT based on:
a. features
b. benefits
c. price
d. none of the above

Question 5

Marketing one restaurant as a quick and inexpensive option and marketing another restaurant as a healthy alternative is an example of:
a. perception
b. positioning
c. differentiation
d. targeting

Question 6

A focus on uniqueness, or the differences between a product and its competitors, is known as:
a. perception
b. positioning
c. differentiation
d. targeting

Question 7

A _____ comes out of an organization's goals and mission statement and takes into account existing strengths, weaknesses, opportunities, and outside threats.
a. marketing plan
b. SWOT analysis
c. marketing strategy
d. market segment

Question 8

The O in SWOT analysis stands for:
a. options
b. opportunities
c. occupation
d. organization

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Which part of a marketing plan is a detailed to-do list?

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