× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
d
4
N
3
3
R
3
k
3
o
3
Z
3
j
3
s
3
d
3
J
3
1
3
New Topic  
Kennykeen15 Kennykeen15
wrote...
Posts: 582
Rep: 3 0
6 years ago
Field experiments tend to have less external validity than laboratory experiments.
 
 Indicate whether the statement is true or false

Question 2

Which of the following was a result of the economic crisis that began in 2008?
 a. Iceland seized the United Kingdom's bank funds.
  b. The United States seized Icelandic bank funds.
  c. Iceland was not at all affected by this crisis because of its strong banking sector.
  d. The relationship between Iceland and the United Kingdom got seriously damaged.

Question 3

Heterogeneity models go by all of the following names except
 a. discrete heterogeneity c. latent class model
  b. continuous heterogeneity d. Bayesian estimation model

Question 4

In the following formula, k stands for:
 a. the number of observations
  b. the degrees of freedom of the denominator
  c. the number of independent variables
  d. the sample size

Question 5

What performance measurements are applicable to trade promotion programs?

Question 6

A mortality effect occurs when some subjects withdraw from the experiment before it is completed.
 
 Indicate whether the statement is true or false

Question 7

The sale of which of the following products or services would decrease as a result of cocooning?
 a. Movie tickets
  b. Video games
  c. DVDs
  d. Meal-preparation ingredients

Question 8

Running a separate regression model for each person would yield the best results and effectively deal with heterogeneity. We do not do this for all of the following reasons except
 a. researchers don't ordinarily have many pieces of data for each individual
  b. researchers are looking for a unified explanation of a phenomena
  c. individuals tend to give the same answers anyway
  d. it is expensive to prepare a separate marketing approach for each individual

Question 9

A value of R2 = 0.40 means that _____ percent of the variance in the dependent variable is explained by the independent variables.
 a. 80
  b. 60
  c. 40
  d. 16

Question 10

Identify the three forms of trade allowances.
Read 80 times
2 Replies

Related Topics

Replies
wrote...
6 years ago
Answer to #1

F
External validity is increased when the subjects truly represent some population and when the results extend to market segments or other groups of people.

Answer to #2

D

Answer to #3

D
Heterogeneity models include discrete (also called latent class or finite mixture model) and continuous types.

Answer to #4

C

Answer to #5

Some basic measurements include incremental increases or decreases in sales of the product, number of new users captured, profitability (revenues attributed to the promotion/cost of the promotion), and changes in a number of channel distributor dimensions including such things as attitudes, satisfaction, purchase intentions, and so on.

Answer to #6

T

Answer to #7

A

Answer to #8

C
Heterogeneity implies that people do not tend to give the same answers.

Answer to #9

C

Answer to #10

The three forms of trade allowances include buying, promotional, and slotting allowances.
Kennykeen15 Author
wrote...
6 years ago
Electric Light Bulb All of these are right, thanks!
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  1576 People Browsing
Related Images
  
 8366
  
 648
  
 528
Your Opinion
How often do you eat-out per week?
Votes: 81