_____ refers to when channel members stock up at lower prices then have no need for product when the manufacturer is offering the product back at the normal price.
a. stop buying c. forward buying
b. reverse buying d. bulk buying
Question 2Linda is concerned about environmental issues and the impact of her purchases on the environment. But she is not keen on paying higher prices for green products due to financial constraints. Linda is an example of _____..
a. Greenspeaks
b. Greenthusiasts
c. Greensteps
d. Greenwashers
Question 3When an observer observes a subject in a natural setting, this is an example of ______ observation.
Fill in the blank(s) with correct word
Question 4_______________ multidimensional scaling takes rank-ordered input measures and generates the rank order of each object on each dimension.
a. Fully metric c. Metric
b. Fully nonmetric d. Nonmetric
Question 5Multivariate statistical analysis permit the researcher to consider the effects of three or more variables at the same time.
Indicate whether the statement is true or false
Question 6In retailing, the dates in which discounts can be taken or the full invoice amount is due is referred was which of the following?
a. timing c. dating
b. cutting d. layaway
Question 7Greenthusiasts are consumers:
a. for whom green products are attractive only if they are low-priced.
b. who have strong environmental attitudes but do not necessarily reflect their attitudes in actual purchases.
c. for whom environmental issues are a passionate concern.
d. who are aware, concerned, and taking some action.
Question 8When the presence of an observer is known to the subject, this is called ______ observation.
Fill in the blank(s) with correct word
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