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codym806 codym806
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Posts: 327
Rep: 1 0
6 years ago
Cindy is an ethnographer who is trying to better understand how mothers take care of toddlers. Being a mother herself, she was able to join a mother's group and spent considerable time immersed within that culture. From this immersion, she is able to draw data from her observations. Cindy is referred to as a(n) _____.
 a. interloper
  b. participant-observer
  c. moderator
  d. mystery shopper

Question 2

Relative to open-ended questions, multiple-choice questions
 a. increase interviewer bias
  b. are more difficult to administer
  c. reduce the time and cost associated with data processing
  d. all of the above
  e. both a and c

Question 3

Preliminary editing by a field supervisor on the same day as the interview to catch technical omissions, check legibility of handwriting, and clarify responses that are logically or conceptually inconsistent is called _____.
 a. field editing
  b. primary editing
  c. first-order editing
  d. external editing

Question 4

The self-satisfaction strategy entails which of the following sequences?
 a. learn, feel, do c. do, learn, feel
  b. feel, learn, do d. do, feel, learn

Question 5

What are the three organizational designs that make up international organizational structures?

Question 6

_____ is a way of studying culture through methods that involve becoming highly active within that culture.
 a. Grounded theory
  b. Ethnography
  c. Phenomenology
  d. Case studies

Question 7

When designing multiple-response questions, response alternatives should be _______________, which means the respondent should be able to identify exactly one alternative that clearly represents their response.
 a. collectively exhaustive c. position unbiased
  b. mutually exclusive d. label inclusive

Question 8

Which of the following need to be corrected as part of the editing process?
 a. omissions
  b. legibility
  c. consistency
  d. all of these choices
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2 Replies

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Replies
wrote...
6 years ago
Answer to #1

B

Answer to #2

C
Multiple-choice questions reduce interviewer bias (in attempting to interpret verbal responses) and the cost and time associated with data processing. They are also typically easy and quick to administer.

Answer to #3

A

Answer to #4

D
The most important considerations in the campaign phases are brand trial, brand liking, and finally, brand learning.

Answer to #5

The types of structures that companies use to manage foreign activities can be divided into three categories based on the degree of internationalization.
1 . Little or no formal organizational recognition of international activities of the firm: This category ranges from domestic operations handling an occasional international transaction on an ad hoc basis to separate export departments.
2 . International division: Firms in this category recognize the ever-growing importance of international involvement.
3 . Global organizations: These can be structured by product, area, function, process, or customer.

Answer to #6

B

Answer to #7

B
Mutually exclusive means that a respondent is able to identify one response that clearly represents their answer.

Answer to #8

D
codym806 Author
wrote...
6 years ago
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