There are two basic types of merchandising: visual merchandising and on-shelf merchandising.
Indicate whether the statement is true or false
Question 2A _____ refers to a cue that is external to the individual or a drive that is internal to the individual.
a. demand
b. need
c. stimulus
d. want
e. necessity
Question 3Two types of implied warranties are warranties of merchantability and warranties of fitness.
Indicate whether the statement is true or false
Question 4One lesson from past technology predictions is that humans generally evolve as swiftly as their machines.
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Question 5One of the cues a customer uses in determining a retailer's image is the retailer's prices.
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Question 6Small, expensive items are usually stocked in very high fixtures to discourage shoplifting.
Indicate whether the statement is true or false
Question 7The consumer shopping/purchasing model presented in the text:
a. always begins with active information gathering.
b. ends with the buying decision.
c. suggests that consumer behavior is a process, with a series of stages occurring against a backdrop of factors.
d. always begins with passive information gathering.
e. usually begins with a buy trigger event.
Question 8Implied warranties are based on custom, norms, or reasonable expectations.
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Question 9In his 1887 novel Looking Backward, author Edward Bellamy portrayed a retail economy that in some ways resembles today's e-commerce structure.
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Question 10Customer service standards vary throughout the world.
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Question 11Fitting rooms, where most shoplifting occurs, should be placed near the receiving areas so that an employee can monitor what is occurring in each room.
Indicate whether the statement is true or false
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