In _____ pricing, a high-demand item is priced low and advertised heavily in an effort to attract consumers into a store.
a. bait
b. multiple-unit
c. variable
d. leader
e. odd
Question 2_____ signage is usually smaller, since it is intended to be seen from a shorter distance and is located on or close to the fixture itself.
a. Fixture
b. Directional
c. Point-of-sale
d. Price/info
e. Category
Question 3Gen Y consumers were born between the years:
a. 1922-1945.
b. 1946-1964.
c. 1965-1977.
d. 1978-1994.
e. 1995-2002.
Question 4Which of the following statements is FALSE?
a. An implicit code of ethics is learned as employees become socialized into the organization and the corporate culture of the retailer
b. Ethics are a set of rules for moral human behavior
c. All retailers must have a written explicit code of ethics
d. When buying merchandise, the retailer can face at least four ethical dilemmas; these relate to product quality, sourcing, slotting fees, and bribery
e. Ethical standards can influence the retailer-employee relationship in three ways: misuse of company assets, job-switching, and employee theft
Question 5One complication for online surveys that allow respondents to self-select participation is the rate of repeat responders.
Indicate whether the statement is true or false
Question 6A landlord charges the same apartment rent as last year, but now adds a fee for parking spaces. This practice is known as:
a. entrapment.
b. unbundling.
c. bait-and-switch pricing.
d. bundling.
e. high-low pricing.
Question 7_____ signage consists of large signs that are usually placed fairly high, so they can be seen throughout the store.
a. Fixture
b. Directional
c. Point-of-sale
d. Price/info
e. Category
Quick Reply
