What three elements should be used as the basis for designing customer service programs?
a. In-store, post-purchase, and transient
b. Product selection, product availability, and time spent looking
c. Pretransaction, transaction, and posttransaction
d. Product availability, searching time, and price
e. Repair, personal selling, and warranty services
Question 2Retailers have found out that some consumers prefer smaller stores, since these stores provide the convenience of being able to get in and out more quickly.
Indicate whether the statement is true or false
Question 3The eight marketing functions are buying, selling, storing, transporting, information gathering, financing, risk taking, and:
a. managing.
b. product development.
c. facilitating.
d. designing.
e. sorting.
Question 4Netnography involves the anthropological study of social groups online.
Indicate whether the statement is true or false
Question 5Net worth, often called owner's equity, is the difference between total assets and total liabilities.
Indicate whether the statement is true or false
Question 6The three basic tasks of retailing are:
a. getting consumers from outside your trading area into your store, getting these consumers to sign up for store credit, and keeping these consumers happy.
b. getting consumers from inside your trading area into your store, getting these consumers to sign up for store credit, and offer these consumers the lowest prices possible.
c. getting consumers from your trading area into your store, converting these consumers into loyal customers, and doing so in the most efficient manner possible.
d. getting consumers from your trading area into your store, getting these consumers to sign up for store credit, and converting them into loyal customers.
e. getting consumers from your trading area into your store, keeping them happy while in the store, and getting them to join the store's frequent buyers program.
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