While a chocolate-covered donut would taste great right now, the second, third, or tenth one, purchased and consumed today, would be less desirable. This is an example of declining marginal utility.
Indicate whether the statement is true or false
Question 2Web sites with elaborate animation typically have higher search engine rankings than simpler, text-heavy sites.
Indicate whether the statement is true or false
Question 3A(n) _____ is any legitimate financial claim against the retailer's assets.
a. goodwill
b. asset
c. account receivable
d. liability
e. cost of goods sold
Question 4The Macy's Thanksgiving Day Parade is an example of the publicity component of promotion
Indicate whether the statement is true or false
Question 5The best way to categorize retailers is:
a. by the U.S. Bureau of Census' three-digit North American Industrial Classification Systems (NAICS).
b. by the retailers' locations.
c. by the number of outlets the store maintains.
d. by the retailers' margins and turnover.
e. there is no single accepted method of classifying retail competitors.
Question 6The law of diminishing returns suggests that consumer demand for a specific product will increase once a consumer has already purchased one unit of that product.
Indicate whether the statement is true or false
Question 7The same methods for determining campaign costs and results can be used for each of the main sources of web traffic.
Indicate whether the statement is true or false
Question 8_____ is an intangible asset, usually based on customer loyalty that a retailer pays for when buying an existing business.
a. Prepaid expenses
b. Cash
c. Goodwill
d. Inventory
e. Accounts payable
Question 9Publicity is non-paid-for media communications about the company or product.
Indicate whether the statement is true or false