Successful industries are emerging aimed at creating alternative energy sources and reducing the cost of electricity consumption in an effort to improve ____.
a. geology c. climate quality
b. topography d. environmental quality
Question 2In which country is a hard sell most likely to succeed?
a. Saudi Arabia c. Japan
b. Brazil d. Germany
Question 3In the context of individual consumer segments, Boomtown Singles are:
A) upper-middle-income, white-collar 25- to 44-year-olds, mostly college grads and home-owners, who live in suburbia with their children.
B) college-educated consumers under the age of 35, working in entry-level jobs and living in smaller cities where the singles scene thrives.
C) single, lower-income consumers who live in smaller cities, are under the age of 55, and have a high school education.
D) affluent, well-educated, tech-savvy 25- to 44-year-olds living in urban areas.
E) city-dwelling, unmarried single consumers with high incomes.
Question 4____ concerns have led to the active regulation of business, especially in industrialized countries.
a. Geology c. Climate
b. Topography d. Environmental
Question 5Why do international firms often prefer to hire a local employee over an expatriate?
a. The local employee is cheaper.
b. The local employee knows the language.
c. The local employee fits the country's employment policies.
d. All of the above are true.
Question 6In the context of individual consumer segments, _____ are affluent, well-educated, tech-savvy 25- to 44-year-olds living in urban areas.
A) Young Digerati
B) Cul-de-sac Consumers
C) Boomtown Singles
D) Mobility Blues
E) Sophisticated Singles
Question 7____ determines the natural resources available in the country and its potential for prosperity.
a. Geology c. Climate
b. Topography d. Population
Question 8Anya was born in Russia, educated in America, and represents Ford in Moscow. Which type of salesperson is Anya most likely to be?
a. Home-country national c. Third-country national
b. Host-country national d. Mercenary expatriate
Question 9Segmentation systems such as _____ group areas and neighborhoods into more precise clusters based on consumers' similarities in demographic characteristics and consumption lifestyles.
A) neural networks
B) SPSS
C) PRIZM
D) Latent Class Analysis
E) precision marketing
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