What is a key ROI indicator of mobile usage in a country?
a. Total number of mobile subscriptions
b. Average revenue per user
c. Total mobile revenue
d. Total number of mobile operators
Question 2Decisions in lean must be based on the opinions or preferences of influential individuals, as well as on facts and data.
a. True
b. False
Indicate whether the statement is true or false
Question 3The most important reason that consumers offer for shopping on the Internet is:
a. Lower price.
b. Convenience.
c. More choices.
d. Peer pressure.
e. No bothersome salesclerks.
Question 4Japanese department stores started out as which type of specialty store?
a. Kimono shops c. Cosmetics kiosks
b. Electronic shops d. Grocery stores
Question 5Diana likes Anakia, a tent-making company. When she saw the latest ad for its tents, she could recall how sturdy and easy to use they were. However, she could not recall any flaws about them. This is an example of _____.
A) problem recognition
B) preference dispersion
C) information overload
D) source derogation
E) confirmation bias
Question 6Which country is the largest handler of international cybertraffic?
a. United States
b. United Kingdom
c. Singapore
d. Japan
Question 7Lean is an easy approach to implement.
a. True
b. False
Indicate whether the statement is true or false
Question 8Which of the following was not cited in the text as an advantage of electronic marketing channels?
a. Global scope and reach
b. Higher customer retention rate
c. Convenience/rapid transaction processing
d. Lower sales and distribution costs
e. Information processing efficiency and flexibility
Question 9Which type of offering is characteristic of department stores?
a. Broad variety of goods and limited assortment
b. Broad variety of goods and deep assortments
c. Limited variety of goods and limited assortment
d. Limited variety of goods and deep assortments
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