Discuss the difference between U.S. trading companies and Japanese trading companies.
Question 2Humor appears to be more effective when consumers:
A) have a positive attitude toward a brand.
B) are high in need for cognition.
C) are in a negative mood.
D) already have a distinct schema for a brand.
E) are seeking to differentiate a brand.
Question 3Which of the following is not one of the conditions a media strategist would need data on when planning a media campaign?
a. Media distribution
b. Characteristics of fluidity
c. Media audiences
d. Advertising exposure
Question 4On _____, the freight bill is presented on the effective day of the shipment.
a. FOB origin shipments
b. collect shipments
c. prepaid shipments
d. FOB destination shipments
e. None of the above.
Question 5A channel member performance audit may be described as:
a. A careful day-to-day monitoring of channel member performance.
b. A regular and thorough evaluation of the channel members' financial status.
c. A periodic and in-depth analysis of a channel member's sales data.
d. A periodic and comprehensive review of channel member performance.
e. A basic phase of channel design.
Question 6Discuss the difference between using home-country intermediaries and host-country intermediaries.
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