Which of the following is not usually recommended as a broad-based appeal to be used for convincing channel members of the value of a proposed logistics program?
a. A reduction in out-of-stock occurrences that the logistics program might foster
b. A reduction in channel member inventories that the logistics program might bring about
c. The added manufacturer support that the logistics program might foster
d. The increase in the channel members' sales that a good logistics program can virtually guarantee
e. Identify the benefits to the customer and channel member
Question 2Establishing a(n) _____________________________
_ allows for a portion of a U.S. taxpaying firm's foreign source income to be exempt from U.S. income tax.
Fill in the blank(s) with correct word
Question 3Jon repeatedly watches an ad for BoNmarts, which promotes itself as the store with the lowest prices. These repeated viewings have led Jon to believe that this store has low prices. This is an example of repetition leading consumers to:
A) process the information without becoming bored with the stimulus.
B) feel strongly about the central arguments in an ad.
C) acquire basic knowledge about products features.
D) feel a sense of mystery about the sponsor of an ad.
E) feel strongly about the peripheral arguments in an ad.
Question 4Marketers choose specialized interactive shops over full-service agencies for Internet advertising due to the marketers' own inability to make decisions from headquarters work on a global scale.
Indicate whether the statement is true or false
Question 5The doctrine of _____ holds that if one or more parties made a promise, even orally, he or she cannot renege on that promise if the other party acted on reliance on the promise.
a. caveat emptor
b. promissory estoppel
c. anticipatory breach
d. consideration
e. None of the above.
Question 6An evaluation of whether a proposed logistics program meets the channel members' service standards requires that the channel manager:
a. Have a clear understanding of the objectives of the proposed logistics service program.
b. Be an expert in the area of logistics.
c. Be intimately involved in the technical aspects of the design of the logistics program.
d. Be able to develop and analyze a good survey.
e. Understand the service needs of channel members.
Question 7_________________________ Associations are comprised of competing companies that join resources and efforts to export internationally.
Fill in the blank(s) with correct word
Question 8Scratch-and-sniff print ads are an example of attempts by marketers to _____ consumers.
A) increase the support arguments of
B) increase the situational involvement of
C) decrease the processing efforts by
D) decrease the influential effects of
E) generate more complex category-based processing in
Question 9According to proponents of the globalization trend, global marketing requires global advertising because significant cost savings can be realized through a single worldwide ad campaign.
Indicate whether the statement is true or false
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