The purchasing agent is a general agent with broad authority to change prices, terms, and conditions.
a. True
b. False
Indicate whether the statement is true or false
Question 2For samples to be an effective in-store promotion, it is suggested that:
a. Retailers will have to provide advance notice to consumers.
b. Because more people are shopping on the Internet, in store samples will become pass, so manufacturers will have to mail samples to consumers.
c. Channel managers and retailers will need to be more clever and develop situational sampling.
d. Samples should only be given at holiday or special event times.
e. Tables be set up at the front of the stores.
Question 3Logistics account for about 27 percent of Singapore's GDP.
Indicate whether the statement is true or false
Question 4When a performance evaluation is made, transfer pricing policies leading to an inaccurate financial measure of the subsidiary's performance should be taken into account.
Indicate whether the statement is true or false
Question 5A two-sided message is one that:
A) contains both positive and negative information.
B) contains information from two different sources.
C) has both hedonic and utilitarian aspects.
D) uses two types of comparative advertising.
E) opens up communication between two sources.
Question 6In most cases, the sales representative is a general agent who can solicit orders and change price, terms, or conditions as well.
a. True
b. False
Indicate whether the statement is true or false
Question 7In using in-store promotions, the most critical factor for the channel manager to consider in judging the probable effectiveness of the promotion is:
a. The number of stores involved.
b. The amount of salespeople time going into setting up the program.
c. The direct cost of the promotion to the manufacturer.
d. The benefits of the program as perceived by retailers.
e. The number of inquiries received from ultimate consumers about the manufacturer's product.
Question 8Network marketing companies are gaining access to emerging markets all over the world, and many continue to find potential in developed countries.
Indicate whether the statement is true or false
Question 9Which of the following statements is true of strong arguments in a message?
A) Consumers are persuaded by a message containing a strong argument when they devote sufficient cognitive resources to processing the information.
B) Combining a strong argument with an implicit conclusion in an ad message engenders less favorable brand attitudes among consumers with a high need for cognition.
C) Strong arguments have a greater effect on behavioral intentions when consumers focus on the outcome of using a product rather than on the process of using it.
D) Strong arguments concentrate on presenting a negative and limited viewpoint through the message.
E) Strong arguments have a negative effect on behavioral intentions, especially for low-to moderate-involvement products.
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