Sally is in charge of erecting billboards along highways. The billboards display the logos of newly launched brands in the market. She believes that although drivers might not stop their vehicles and read the ads, they might notice the ads just enough for them to make an impact. In this scenario, the drivers might engage in _____.
A) preference for the whole
B) zipping
C) preattentive processing
D) figure and ground
E) zapping
Question 2Microtest marketing is the least realistic in terms of consumer behavior over time.
Indicate whether the statement is true or false
Question 3_____ are the action plans designed to help achieve a desired result.
a. Arguments
b. Questions
c. Strategies
d. Objectives
e. Tactics
Question 4Before the channel manager can successfully motivate the channel members, he or she must:
a. Perform a channel audit.
b. Attempt to learn about channel member needs and problems.
c. Establish generous trade discounts.
d. Develop many cooperative programs.
e. Set up a distribution programming arrangement.
Question 5_____________________________
_ refers to offering parts that can be assembled worldwide in different configurations, depending on the needs of the market.
Fill in the blank(s) with correct word
Question 6Identify a true statement about preattentive processing.
A) It does not affect consumers' consideration of a product or brand.
B) It does not expose consumers to brand names or make the brand names familiar.
C) It leaves limited resources for attentive processing.
D) Emotionally charged commercials negatively influence preattentive processing.
E) Consumers devote just enough attention to an object in peripheral vision to understand it.
Question 7Test marketing carries no financial risks because it is generally conducted within limited areas.
Indicate whether the statement is true or false
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