All of the following are elements of total cost for worldwide sourcing except _____.
a. payment terms
b. customs brokers fees
c. additional fees or commissions
d. domestic income taxes
e. inventory carrying costs
Question 2The relationship between channel conflict and channel performance is expressed in terms of:
a. Communications policy.
b. Incompatibilities and dissension.
c. Channel efficiency.
d. Channel processes.
e. There is no established relationship between channel conflict and channel performance.
Question 3____________________ indicates that a segment is large enough to warrant investment.
Fill in the blank(s) with correct word
Question 4Regarding marketing strategies, what is the difference between the mobile-first strategy, the audience first strategy, and the omnichannel strategy?
Question 5Which of the following is not one of the three facts a company should consider when marketing a product abroad?
a. The markets that have been targeted
b. The domestic policy
c. The product and its characteristics
d. The company characteristics
Question 6All of the following are elements of total cost for worldwide sourcing except _____.
a. domestic corporate sales, general, and administrative expenses
b. packaging
c. base price
d. inventory carrying cost
e. insurance premiums
Question 7Which of the following is not an input to achieving distribution objectives?
a. Routine calls on a retailer by a wholesaler's sales force
b. Fees paid by a manufacturer to a retailer for handling coupons
c. Wholesalers' warehouse space
d. Consumer demand for products
e. Time and effort of the sales force
Question 8Individual market segments should be easy to identify and ____________________.
Fill in the blank(s) with correct word
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