Purchasing offices were once corporate backwaters, filled with people who didn't dream of advancing to the top rungs of their organization.
a. True
b. False
Indicate whether the statement is true or false
Question 2What kind of person does a business look for when searching for a celebrity endorser?
Question 3The four variables of the marketing mix are product, price, place, and promotion.
Indicate whether the statement is true or false
Question 4All of the following are examples of topics discussed in legal contract procedures except _____.
a. essential elements of the contract
b. execution and administration of agreements
c. compliance with contract terms and performance assessment
d. legal definitions
e. analysis of competitive quotations
Question 5Briefly explain the concept of game attractiveness.
Question 6The marketing manager's role has two integral parts: determining outsourcing output and the level of government regulation as it applies to productivity.
Indicate whether the statement is true or false
Question 7Which of the following is not true concerning the purposes of a procedure manual?
a. The manual outlines the broad set of purposes, principles, and rules of action that guide an organization.
b. The manual is a reference guide for purchasing personnel and is especially valuable to new employees who require training in how to accomplish different activities or assignments.
c. For experienced personnel, the manual provides clarification or simply reinforces knowledge about different topics.
d. The manual provides consistency and order by documenting the steps and activities required to perform a task.
e. The manual may specify industry best practices to follow that are identified through benchmarking comparisons with leading firms.
Question 8What must marketers do to stay current?
Question 9Companies are fairly consistent in their international activities because of the similarities in their levels of experience, resources and capabilities.
Indicate whether the statement is true or false
Question 10A _____ is an operating instruction detailing functional duties or tasks.
a. policy
b. procedure
c. work rule
d. guideline
e. policy manual
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