__________ are additional incentives offered for a limited time to encourage consumers to buy a product.
Fill in the blank(s) with correct word
Question 2The purchasing cycle begins with the _____.
a. selection of an appropriate supplier
b. issuance of a purchase order
c. receipt of a supplier's acknowledgement
d. identification of a need (a requirement)
e. determination of who can authorize the purchase
Question 3Any unpaid media attention, both negative and positive, about a business and its products, services, or events is __________.
Fill in the blank(s) with correct word
Question 4All of the following are benefits of electronically generating and transmitting purchasing-related documents except _____.
a. a reduction in the need to ensure higher levels of quality from suppliers
b. a virtual elimination of paperwork and paperwork handling
c. improved communication both within the company and with suppliers
d. a reduction in errors
e. a reduction in the time spent in by purchasing personnel on processing purchase orders and invoices and more time spent on strategic value-adding purchasing activities
Question 5With __________, a product is integrated into the plot of a movie or television show.
Fill in the blank(s) with correct word
Question 6Which of the following is not one of the characteristics of a mature, well-developed supply strategy?
a. A repeatable and well-defined process for building strategy and governance around defining, planning, managing, and receiving products and services for a business.
b. Clear alignment with executive vision and internal user-specific business goals.
c. Established goals and metrics for short-term project plans, as well as a definite five-year plan that provides year over year performance improvements.
d. Established communication plan to inform senior management and all lines of business updated and reviewed quarterly against defined goals and objectives.
e. Required use of an online catalog.
Question 7__________ is a paid form of communication delivered by a product maker or seller to consumers.
Fill in the blank(s) with correct word
Question 8_____ is the end-to-end process of managing a supplier through the entire sourcing life cycle, which includes first identifying the abilities of a particular company with regard to performing a service for the internal customer, completing a sourcing event, negotiating a contract, executing an order, and determining payment.
a. P2P
b. CRM
c. Outsourcing
d. Competitive bidding
e. SRM
Question 9__________ is the process of making customers aware of a product, service, or event.
Fill in the blank(s) with correct word
Question 10_____ involves unbundling the price paid and understanding the total cost of ownership over the life cycle of a product or service to deliver a target cost and a unit rate to determine if it is priced competitively in the marketplace.
a. Cost management
b. Procure-to-pay
c. Supplier relationship management
d. Category management
e. Spend management
Question 11__________ is positive feelings about a business.
a. Goodwill b. Publicity
c. Sales promotion d. Public image
Question 12_____ is a process associated with defining the contract, defining roles and responsibilities of both parties, and advising when to modify and ensure appropriate escalation.
a. Spend analysis
b. Contract management
c. Cost management
d. Supplier selection
e. Category management
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