A written statement that describes the marketing problem, the purpose of the study, and the research ...

A written statement that describes the marketing problem, the purpose of the study, and the research methodology to be used is known as a
a. research proposal.
b. statement of technique.
c. statement of research purpose and method.
d. research request.
e. research outline.

Question 2

Which of the following is NOT typically part of the good summary?
a. Introductory information providing background for the research
b. Important results
c. Conclusions
d. Cost of the project
e. All the above are part of the good summary.

Question 3

Compulsive gambling is a special case of what is known as
a. hyperconsumption.
b. hyperacquisition.
c. delusional behavior.
d. black market dissonance.
e. compulsive consumption.

Question 4

The primary purpose of requiring the decision maker to initial and date the written research request agreement is to
a. absolve the researcher of legal responsibility concerning the proposed research project.
b. assure the researcher of adequate funding for the proposed research project.
c. transfer responsibility for ethical research conduct to management.
d. ensure that research data will be used properly by the decision maker.
e. formalize and strengthen the agreement between researcher and decision maker on the objectives of the research.

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A written statement that describes the marketing problem, the purpose of the study, and the research ...

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