The most appropriate strategy for protecting markets and maintaining stable growth is to use
a/an __________ strategy.
a. analyzer
b. defender
c. prospector
d. reactor
e. star
Question 2Which of the following strategies represents a middle-of-the-road approach to business
strategy?
a. Analyzer
b. Defender
c. Prospector
d. Cash cow
e. Star
Question 33-M is a company with a strong core of old standby products, but at the same time it
requires that a relatively high percentage of its annual business come from products that did
not exist five years ago. 3-M would most likely be classed as a/an
a. defender.
b. prospector.
c. analyzer.
d. reactor.
e. aggressor.
Question 4According to the adaptation model, one of the strategies that a firm can use is
a. prospecting
b. differentiating
c. declining
d. cost leadership
e. None of these.
Question 5Which of the following is characteristic of an SBU classified as a star?
a. Has a large share of a low-growth market
b. Requires large amounts of short-run cash support
c. Requires little money for growth and expansion
d. Will probably be divested by the corporation
e. Has the potential to achieve a large market share
Question 6When Raytheon used revenues generated from its defense contract operations to finance
operations in some of its other businesses, it was using the defense operations as a
a. star.
b. question mark.
c. cash cow.
d. dog.
e. defender.
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