Porter's five forces model for industry analysis recommends an analysis of the
a. competitive threat of similar products on the market and of other products that may substitute for the business plan's product.
b. rivalry among current firms in the industry but not of potential new entrants.
c. bargaining leverage of the industry's suppliers and of its customers.
d. both a and c
e. both b and c
Ques. 2Choose the correct word in parentheses. A number of runners (has, have) medals from the district championship.
Ques. 3A persuasive email message to promote pop-up blocker software has as its central selling point the protection of children from pornography. The central selling point should
a. appear early in the message when the product is introduced.
b. appear at the end of the message to reinforce the requested action.
c. be reinforced as the benefits of the product are discussed.
d. be emphasized in each of the areas described above.
Ques. 4Which topic is usuallyOMITTED from the product or service description?
a. Potential sources of materials and components
b. Protection of the business concept
c. Competitive forces in the industry
d. Stage of product development
e. None of thesetopics (a-d)
Ques. 5Choose the correct word in parentheses. Cody and Jason (is, are) the captains of the cross-country team.
Ques. 6To overcome receiver resistance to a persuasive appeal, the price typically should NOT be
a. mentioned early in the message.
b. delayed in the message until reader benefits have been established.
c. associated with benefit to the reader.
d. broken down into a small, insignificant amount such as price per day.
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