What is the foundation for most persuasive business messages?
A) Emotion
B) Ethos
C) Anticipating resistance
D) Logical arguments
E) Benefits
Ques. 2If you have thoroughly analyzed all the elements and carefully composed the message, evaluation ________.
A) is not recommended
B) can be very difficult
C) is a must before delivering
D) can decrease the persuasive quality
E) should be short and superficial
Ques. 3If you are not an authority in a particular subject, how can you add credibility to your message?
A) Use phrases such as In my experience or I believe
B) Add numbers and statistics to the communication
C) Discuss areas where you are an authority
D) Cite authorities and experts
E) Use industry jargon and slang to ensure the tone of the message is correct.
Ques. 4Which of the following is least likely to help establish credibility?
A) Getting to know the audience
B) Establish credentials
C) Identify needs
D) Present ideas effectively
E) Tell the truth
Ques. 5While the ________ stage helps you make a persuasive plan, the ________ stage helps you put the plan into action and draft the message.
A) analyzing; composing
B) analyzing; evaluating
C) composing; analyzing
D) composing; evaluating
E) evaluating; composing
Ques. 6Which of the following options is most likely to be used for reaching potential audiences you can't yet identify?
A) Group meeting
B) Email
C) Telephone
D) Blog
E) Text message
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