The subject line of an email message :

The subject line of an email message
 
  A) is rarely read by the recipient.
  B) helps recipients decide whether to read the message.
  C) should describe only the general topic of the message.
  D) must never extend beyond three words.
  E) can be left off if there is a personal relationship.

Ques. 2

Email messages
 
  A) generally require less care than other messages, since email is temporary and easily deleted.
  B) should be written with the assumption that they will be stored forever.
  C) should always be less formal in business than messages in other media.
  D) should be replaced with IM whenever possible.
  E) are a productive tool to gain access to anyone in the organization.

Ques. 3

Which of the following will help you write effective email messages?
 
  A) clarify meaning with the use of emoticons
  B) avoid sending long, complex messages
  C) assume the email will be read on a large screen
  D) use all caps to bring attention to critical information
  E) use as many acronyms as possible

Ques. 4

Starbucks Coffee, Animal Planet, and Turner Classic Movies offer videos to their followers via their ________ on YouTube.
 
  A) retail channels
  B) private channels
  C) branded channels
  D) pay-for-view channels
  E) cable-ready channels

Ques. 5

Many companies have formal email policies that include restrictions on sending
 
  A) personal messages via corporate email.
  B) confidential or proprietary information.
  C) material that might be objectionable or offensive to others.
  D) sensitive content.
  E) all of the above.

Ques. 6

YouTube, Wikipedia, and Twitter are popular examples of
 
  A) general-purpose social networks.
  B) user-generated content sites.
  C) community macromedia outlets.
  D) private-label social networks.
  E) personalized synchronous networks.

Ques. 7

As an alternative to newsfeeds, ________ involves aggregating (gathering) and curating (sorting, categorizing, and presenting) information on a particular topic in a way that makes it convenient for targeted readers.
 
  A) blog rolling
  B) content curation
  C) sentiment analysis
  D) hub syndication
  E) virtual categorization