Centered type is commonly used for
A) making the document easier to read.
B) text paragraphs.
C) headings and subheadings.
D) bullet lists.
E) visual aids.
Ques. 2For most printed business messages, use a type size of ________ for regular text and ________ for headings and subheadings.
A) 8 to 10 points; 12 to 14 points
B) 10 to 12 points; 12 to 18 points
C) 12 to 14 points; 14 to 20 points
D) 14 to 16 points; 20 to 24 points
E) 16 to 20 points; 20 to 28 points
Ques. 3The term type style refers to
A) the space around text and between text columns.
B) any modification that lends contrast or emphasis to type.
C) a combination of text, graphics, photographs, audio, video, and interactivity.
D) the letters, numbers, and other text characters in a message.
E) the word choices made.
Ques. 4For effective document design in business communication, you should
A) fit as much material as possible on each page.
B) mix different typefaces and decorative touches throughout the document.
C) let simpler and fewer be your guiding concepts.
D) use a one-size-fits-all approach to balance design elements.
E) use bright background colors to make your message stand out.
Ques. 5Using white space in a document
A) is considered cheating.
B) is only an option when you can't use color.
C) makes your document look unappealing.
D) provides visual contrast.
E) is helpful when you lack adequate information.
Ques. 6The ________ of a message involves the total effect of elements such as page or screen design, typography, and graphics.
A) resonance
B) semantic structure
C) production quality
D) information value
E) layout
Ques. 7Businesspeople who compose messages for mobile devices should
A) keep formats simple.
B) write complex paragraphs.
C) fill in all on-screen white space.
D) assume device compatibility.
E) use a non-standard typeface.