Some terms and phrases called ________ have become so common that they have lost some of their power to communicate, and ________ are newly coined terms often associated with technology, business, or cultural changes.
A) euphemisms; idioms
B) clichs; buzzwords
C) colloquialisms; clichs
D) pull quotes; derivations
E) idioms; colloquialisms
Ques. 2Most ________ express a concept, quality, or characteristic. Most ________ represent something you can see, touch, or visualize.
A) abstract words; concrete words
B) interpretive words; explanatory words
C) incisive words; generalized words
D) selective words; common words
E) generalized; abstract
Ques. 3The ________ of a word is its literal or dictionary meaning.
A) figurative meaning
B) denotative meaning
C) connotative meaning
D) contextual meaning
E) euphemistic meaning
Ques. 4The connotative meaning of a word is
A) its dictionary meaning.
B) its literal meaning.
C) all the associations and feelings the word evokes.
D) its objective meaning.
E) lacking in the ability to be interpreted based on circumstance.
Ques. 5When choosing words to convey a message, successful writers pay attention to
A) convenience and mannerisms.
B) correctness and effectiveness.
C) metaphors and euphemisms.
D) connotation and vocalization.
E) using words that don't convey too much power.
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