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finnc finnc
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6 years ago
Professional media campaigns are predominately used in statewide races to ________.
 
  A. conduct a grassroots campaign for office
  B. meet as many voters in person as possible
  C. contact more potential voters through television, radio, and newspaper advertising
  D. spend less campaign funds on television, radio, and newspaper advertising

Question -2-

________ campaigning focuses on direct contact with potential voters, whereas ________ campaigning focuses on advertising.
 
  A. Media, grassroots
   B. Grassroots, media
   C. Polling, grassroots
   D. Grassroots, polling

Question -3-

The process of targeting cuts effectively slashes spending across the board.
 
  Indicate whether this statement is true or false.

Question -4-

Campaign spending is generally more influential in the outcome of a race when ________.
 
  A. money is spent in the general election versus a contested primary election
  B. candidates raise and spend about equal amounts of money
  C. funding comes in late in the electoral cycle
  D. spending occurs in larger, more populous areas
Textbook 
Politics in States and Communities

Politics in States and Communities


Edition: 15th
Authors:
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kinleyyy._kinleyyy._
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finnc Author
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