ESSs are designed primarily to solve specific problems. (True or false?)

ESSs are designed primarily to solve specific problems.
 
  Indicate whether the statement is true or false

Q. 2

The measurement of the number of customers who stop using or purchasing products or services from a company is called:
 
  A) switching costs.
  B) CRM rate.
  C) CLTV.
  D) switch rate.
  E) churn rate.

Q. 3

What are the relationships that the relational database is named for?
 
  A) Relationships between rows and columns
  B) Relationships between entities
  C) Relationships between fields and records
  D) Relationships between databases
  E) Relationships between attributes

Q. 4

One or more access points positioned on a ceiling, wall, or other strategic spot in a public place to provide maximum wireless coverage for a specific area are referred to as:
 
  A) touch points.
  B) tunnels.
  C) hot points.
  D) wireless hubs.
  E) hotspots.

Q. 5

Dashboards and scorecards are visual interfaces used to make a firm's information easier to review quickly.
 
  Indicate whether the statement is true or false

Q. 6

What is NORA and how does it work?
 
  What will be an ideal response?

Q. 7

Which of the following is the type of logical database model that treats data as if they were stored in two-dimensional tables?
 
  A) Two-tiered DBMS
  B) Pre-digital DBMS
  C) Open source DBMS
  D) Hierarchical DBMS
  E) Relational DBMS

Q. 8

Which metric is based on the relationship between the revenue produced by a specific customer, the expenses incurred in acquiring and servicing that customer, and the expected life of the relationship between the customer and the company?
 
  A) Churn rate
  B) CLTV
  C) Cost per lead
  D) Cost per sale
  E) CRM rate