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What is marketing? What factors are unique to international marketing?

fluffycookie

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6 years ago

What is marketing? What factors are unique to international marketing?

What is marketing? What factors are unique to international marketing?

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IMC is the abbreviation for
IMC is the abbreviation for

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hrborst

wrote...

#1

6 years ago

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. International marketing is the extension of these activities across national boundaries. Firms expanding into new markets in foreign countries must deal with different political, cultural, and legal systems, as well as unfamiliar economic conditions, advertising media, and distribution channels.

fluffycookie Author

wrote...

#2

6 years ago

You are really a genius. Thanks

hrborst

wrote...

#3

6 years ago

NP

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