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Generally, companies follow one of two broad strategies: offering a quality product at a low price, ...

Generally, companies follow one of two broad strategies: offering a quality product at a low price, or offering a unique product or service priced higher than the competition. Assume you are opening a small food outlet across the street from your campus. How might that business be operated under each of the two broad strategies? Consider the following specific operational areas:

a.target customers
b.products offered
c.product pricing
d.location choice
e.advertising content
f.advertising media

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