What does the example of Goldman Sachs paying to locate its server in the Nasdaq data center say abo

This theme will surface in several cases throughout the textbook. Given the importance of timeliness to Nasdaq customers (see question 3 above), even with high-speed IS there is a small benefit in response time based on server location and the distance the information must travel to confirm trades. Trades are conducted within nanoseconds so any delays due to physical distance might be costly. Goldman Sachs is willing to pay a premium for server location, which represents yet another IS revenue source for Nasdaq. Even in automated operations, students will need to understand where physical location may still make a difference for firms, workers, and customers.