In a common form of RFM analysis, a score of 1 is "high" or "good" while a score of 5 is "low" ...

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In a common form of RFM analysis, a score of 1 is "high" or "good" while a score of 5 is "low" ...

In a common form of RFM analysis, a score of 1 is "high" or "good" while a score of 5 is "low" or "bad."

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Database Processing: Fundamentals, Design, and Implementation

Edition: 15^th

Authors: Kroenke, Auer, Yoder, Vandenberg

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