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Home Q & A Board Other Fields Homework Help Business
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seeb1999 seeb1999
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5 years ago
Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer research should ________.

▸ focus on understanding consumption for its own sake

▸ have a market-oriented focus

▸ aim to apply knowledge to increasing profits

▸ be judged in terms of its ability to improve marketing practices
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
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KaajalpKaajalp
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5 years ago
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seeb1999 Author
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5 years ago
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Helped a lot
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