Top Posters
Since Sunday
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
r
4
Home Q & A Board Other Fields Homework Help Business
New Topic  
seeb1999 seeb1999
wrote...
Go to Answer
Posts: 480
Rep: 2 0
4 years ago
Researchers who argue that the field of consumer behavior should not be a "handmaiden to business" believe that consumer research should ________.

▸ focus on understanding consumption for its own sake

▸ have a market-oriented focus

▸ aim to apply knowledge to increasing profits

▸ be judged in terms of its ability to improve marketing practices
Textbook 
Consumer Behavior: Buying, Having, and Being

Consumer Behavior: Buying, Having, and Being


Edition: 12th
Author:
Read 65 times
1 Reply
Replies
Answer verified by a subject expert
KaajalpKaajalp
wrote...
#1
Posts: 367
Rep: 58 0
4 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

seeb1999 Author
wrote...

4 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
prime7105
wrote...

Yesterday
Smart ... Thanks!
choih94
wrote...

2 hours ago
Thanks
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  972 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 743
  
 596
  
 1128
Your Opinion
Do you believe in global warming?
Votes: 370
Previous poll results: Who's your favorite biologist?